pro sports performance therapy
/ Brand Discovery & Strategy
/ Visual Identity System
/ Brand Guidelines & Toolkit
/ Merchandise Concepts
/ Brand Foundation for Web & Marketing
Challenge
PSPT needed a distinct brand identity that matched its elite-level training and credibility as the performance team trusted by professional athletes like Dak Prescott.
Solution
Through LGND’s Brand Development Program, we created a bold and modern brand system — defining PSPT’s voice, positioning, and visual identity to capture the precision and discipline of pro-level performance. We also developed branded merchandise concepts and a complete Brand Guidelines toolkit, empowering PSPT to extend the identity across their website, apparel, and future campaigns.
Results
A refined, high-performance brand that elevated PSPT’s image, strengthened audience connection, and gave the team the tools to grow with confidence.
